Student Name: Heidi Harvey Use the three websites you chose for the Taking a Closer Look worksheet, or choose three new websites you visit frequently. For each website, list the things they have included that are likely to improve their search engine result standings. Then, list SEO techniques they didn’t use but could have to improve their rankings without resorting to Black Hat techniques. Website 1 1. What is the website address (URL)? https://tasty.co 2. In what ways has this website effectively used SEO techniques? The website has effectively used SEO techniques in several ways. After you search a keyword such as “brownies”, they included “brownies” as the header. Then the website shows not only different search results, but also names of the results. 3. What other SEO techniques could be implemented on this website to possibly improve its search engine rankings? I think that they could have added headers and different categories to navigate the search results. S Website 2 1. What is the website address (URL)? https://www.netflix.com/browse 2. In what ways has this website effectively used SEO techniques? The website allows you to see the search results as you type them in. They also include photos of the search results that helps viewers. They also have subcategories of different genres. 3. What other SEO techniques could be implemented on this website to possibly improve its search engine rankings? They have little to no multimedia. Seeking SEO Website 3 1. What is the website address (URL)? https://www.urbanoutfitters.com 2. In what ways has this website effectively used SEO techniques? They have a banner for the website name and different categories. They have a section for different pages. 3. What other SEO techniques could be implemented on this website to possibly improve its search engine rankings? I think that they could have laid out the search results so that the page numbers could have been more visible.